// Mission

We want to deliver connected digital experiences that customers love.


// Focus

We are a lean unit focussing on connectivity, commerce, media, data and apps.


Meet the Team

  • Rod Snodgrass
    CEO // Telecom Digital

  • Ed Hyde
    SVP // Mobility, Commerce, Data & Apps

  • Simon Hoegsbro
    SVP // Broadband & Digital Media

  • Thomas Salmen
    Chief // Technology

  • Oliver Smith
    Head // Market Strategy & Validation

  • Kerry Trevett
    Head // WiFi

  • Chris Bowman
    Head // Verticals

  • Roxanne Salton
    Head // Commerce

  • Will Farrell-Green
    Manager // Market Strategy & Validation

  • Lisa Green
    Lisa Green // EA

Get in touch

Rod heads up Telecom Digital.

Previously the Chief Product Officer at Telecom, he has a huge amount of local and international technology and innovation experience.

Rod brings broad industry knowledge and expertise from being on the Mobile World Capital Advisory Board, Telco Futures Forum and Southern Cross Cables Board.

Ed is responsible for the Mobility, Commerce, Data and Applications for Telecom Digital.

He brings almost 15 years experience in the Telecommunications industry specialising primarily in Mobile, Strategy and Corporate development.

Ed was previously GM of Mobile Products for Telecom and prior to this Ed was Commercial Director for Yes Telecom in the UK.

Simon is responsible for the broadband and digital media portfolio in the team.

He is an experienced telco leader, focussed on new business development and strategy.

Simon was previously GM of Fixed Consumer Products for Telecom and prior to this, held senior product roles at TDC in Denmark.

Thomas is responsible for the team’s technology strategy, leadership and execution.

He has joined the Telecom Digital team from Kordia and prior to that Orcon, where he held the CTO role for both.

In 2012 Thomas was awarded the CIO of the Year Award, and in 2009 he was a finalist for the NZIM Young Executive of the Year.

Oliver is responsible for market validation and providing thought leadership and strategy support to the team; taking projects from concept to launch.

He has extensive experience in the IT/Telco industry across many areas.

He is a member of the Association of Chartered Certified Accountants and holds a BSc (Econ) Accounting and Management from Cardiff University.

Kerry is heading up our WiFi project. He wrote the strategy and now he's executing it. His background is in Corporate Strategy with Telecom. Prior to that, 13 years banking experience covering strategy, project management, operations and relationship management.

Chris builds new businesses or business partnerships in verticals such as health, education and agriculture.

Over the last 6 years, he’s developed new opportunities for Telecom with a recent focus on Mobile Payments. Prior to Telecom, he had a career in industrial R&D with various roles.

Chris has a PhD in Engineering and lives and breathes new technologies.

Roxanne is the Business Lead for mCommerce and mPayment.

She focuses on identifying and developing emerging and disruptive mobile product opportunities in the payment space.

She has been responsible for a variety of portfolios within Telecom such as Broadband VAS, Roaming, Mobile Data, Direct Billing and Strategic Partnerships. Prior to Telecom, she worked in Online Media and Business Development.

Will is responsible for driving the strategy, commercial and financial development of Telecom Digital, along with supporting Oliver in the market validation process.

Will has held analyst roles within Telecom's Group Strategy, PwC Consulting and the KPMG National Markets teams. Will has also recently completed an MBA with Distinction from Auckland University.

Administration totally undersells what Lisa does for the team; she oils the wheels at Telecom Digital and keeps the whole team in line.

Lisa has (astonishingly) worked with Rod as his Executive Assistant for 5 years now.

Before this, Lisa worked on luxury yachts in catering.

She has also been awarded a degree from Massey University in Visual Communications.

// Execution

We select, incubate, launch and grow digital businesses.

With agility, speed & open partnering.

All backed by Telecom NZ.


Get in touch


The Basement @ Telecom Place
Level 1, 167 Victoria Street West
Auckland, New Zealand

Media enquiries - Richard Llewellyn